Thursday, July 8, 2010

iPad Usage Report

Mashable summarized a report by Resolve Market Research on initial characteristics of iPad buyers. Some interesting results:

- The second largest demographic group purchasing the iPad is 45+ (after 18-45). This older demographic is largely new to purchasing Apple products.
- 37% of customers intending to purchase an iPad are new customers to Apple (no iPod, iPhone or Mac legacy).
- The two devices least likely to be purchased after an iPad is purchased are eBook Readers and portable gaming devices implying that the iPad can cannibalize the market for Amazon's Kindle and Nintendo DS and Sony PSP.
- Most people still feel that owning an iPad is a discretionary, luxury purchase.

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